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IP Address and Cookie Policy

Last Updated: 31st May 2019

(hereinafter, the “IP and Cookie Policy”).

AMC Marketing Limited (C18702) of AMC House, Hardrocks Business Park,
Burmarrad Road, Naxxar, NXR6345. Malta (“we”; “us”; “our” or “AMC”) collects two types of information about you resulting from your use of https://beleaf.mt/ (the “Site”): (i) personal information, including your name and e-mail address and (ii) aggregate information which is generated from the practices that we have in place regarding ‘cookie’ and the Internet Protocol Address (“IP Address”) of the users of our Site.

Our Privacy Notice sets out and describes the practices that we have in place regarding our collection and processing of personal information: https://beleaf.mt/privacy-policy.

Correspondingly, the practices that we apply regarding the generation of aggregate information, as mentioned above, are described in this IP and Cookie Policy.

1. IP Address

What happens when you visit the Site.

Every time you connect to the internet or, if you use an always-on connection, such as broadband or ADSL, when you boot up or restart your computer, you are automatically assigned a unique identifying number known as an IP Address. This IP Address, which contains information regarding the location of your computer on the internet (your country of origin) and the name of your internet service provider (“ISP”), is automatically logged by the Site upon your access to it.

What is an IP Address?

When you first started your internet session (i.e. your computer connected to the internet), your computer was automatically assigned a unique number (normally in the region of 9 or 10 decimal numbers), known as an IP Address. This is your computer’s unique address on the internet. Without an IP Address, websites would not be able to deliver their content to you as they would not be able to find your computer on the internet. Since each time you disconnect and reconnect to the internet a new IP Address is automatically assigned to your computer, IP Addresses are not inherently capable of identifying you as an individual (at least, by themselves alone).

An IP Address does, however, contain information regarding the location of your computer on the internet (your country) and the name of your ISP.

How do we collect your IP Address?

Each time you visit a page on the Site, your computer sends out a message to the Site asking for the content. This message sent by your computer also encloses your IP Address as a form of “return address” so that the Site may find your computer in order to send it the requested content. Our web-server automatically logs all these messages.

What do we do with your IP Address?

When we log your IP Address, the data collected is grouped up with the other logged IP Addresses in order to provide us with the statistics on the geographic location of visitors to our Site, how long they stay on the Site, which are the most viewed pages and for other statistical reasons.

Collecting this type of information allows us to generate aggregate information for the purposes of the site, including in terms of overall user activities online (such as the number of unique visitors or the pages that are accessed most frequently.) It also allows us to administer the Site, diagnose any potential server problems, analyse visitor trends and statistics, and generally helps us to provide you with a better internet experience. IP Addresses are not stored for longer than necessary for the above stated purposes.

 

2. Cookies

Information about our use of Cookies

The Site uses cookies to distinguish you from other users. This helps us to provide you with a good and personalized experience when you browse our Site, and to improve it at the same time.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. Much like a key, a cookie enables the relevant website to remember users that have already visited it. Without a cookie, every time you open a new web page, the server where that page is stored will treat you like a completely new visitor.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of the Site. Namely, by way of illustration, they include cookies that enable you to log into secure areas of the Site and make use of its check-out functionality.
  • Analytical/Performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way the Site works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when your return to the Site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to the Site, the pages you have visited and the links you have followed. We will use this information to make the Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies We use and the purposes which We use them in the table below:

Cookie Name Expiration Time Description
_ga 2 years Used to distinguish users.
_gid 24 hours Used to distinguish users.
_gat 1 minute Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.
AMP_TOKEN 30 seconds to 1 year Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
_gac_<property-id> 90 days Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.

Please note that third parties (including advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our Site. Moreover, some parts of the Site may not function properly if you choose not to accept cookies.

You can control the use of cookies at the individual browser level. If you reject cookies, you may still use the Site, but your ability to use some features or areas of the Site, as well as the services that you connect to through it, may be limited. Many browsers you to browse privately whereby cookies are automatically erased after you visit a site. The following is a list of the most common browsers and the way in which you can activate private browsing:

  • Internet Explorer 8 and later versions: In Private
  • Safari 2 and later versions: Private Navigation/Browsing
  • Firefox 3.5 and later versions: Private Navigation/Browsing
  • Google Chrome 10 and later versions: Incognito

 

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